The legendary startups of the world have one thing in common—they know how to grow.
Yes, they all started off with a product that the market wanted (what the entrepreneurial crowd calls the “product-market fit”).
But having a tool people want and having one that lots of people use are two very different things, the latter separating successful companies from those that stagnate or even utterly fail.
The key is that successful startups know how to take a product the market wants and translate that into widespread adoption. That’s what we call serious growth, and achieving it is more an art than a science. That’s why so many new companies aren’t able to grow and break through the storied “valley of death”—the painful stretch when sales haven’t grown enough to keep the business afloat.
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