A DEPRESSED ECONOMY OR PERSONAL BUSINESS DOWNTURN REQUIRES THAT YOU RELINQUISH ANY RESTRICTIONS ABOUT YOUR “IDEAL” OR PREFERRED CUSTOMER. LEARN HOW TO MARKET DURING A RECESSION.
This isn’t a time to be selective with your criteria; you may have to break some of your previous rules for those with whom you do business. Learn how to market during a recession.
For instance, let’s say you normally only have Fortune500 companies as clients. You may want to consider taking on assignments from smaller firms as well since you need to adopt an appropriate game plan to ensure that you advance and conquer when things are tight.
What you did yesterday may have worked then but probably won’t be relevant today or tomorrow, so be willing to open up your client base to offset any pullback from your normal list.
If your typical customer profile has diminished or clients have cut back on their budgets, you will be forced to look to wherever a flow of business could occur.
WHEN ECONOMIC CONDITIONS CHANGE, ALL OF YOUR EARLIER CONSIDERATIONS AND ACTIONS NEED TO CHANGE ALONG WITH THEM.
Now is the time to be prepared to change past decisions in order to achieve your goal of advancing and conquering during the “corona economy”.
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