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Course Review: Tommy McDonald – Link Building-How To Build Links That Help You Rank On Google

Chapter 1
Build Your Website Foundation BEFORE You Build Links

Design to Reach Your Conversion Goals
Optimized for Speed and Load Time
Tracking and Analytics to Measure, Analyze, and Optimize Results
Google Search Console Performance and Indexing Audit

Chapter 2

How to Build Links On Day One
Silo Linking: Main Keyword and Long-Tail Variation Pages
Advanced Interlinking to Pass Authority
Link Out to Authority Sites and Resources (Don’t Be Afraid to Leak Juice)

Chapter 3
How to Identify “Good” Links for Maximum SEO Gains

Understanding What Makes a Link Relevant & Desirable
The TRUTH About Moz’s Domain Authority (DA)
Ahrefs Domain Rank + Majestic Trust Flow & Citation Flow Explained
No-Follow vs. Do-Follow
UGC Attribute
Sponsored Attribute
High Traffic Domains > Third Party Unicorn Metrics

Chapter 4
Low Hanging Fruit

Directory Link Building (Bonus: 12 Do-Follow Links You Can Build Today)
Social Media Profiles Links (Build Them ALL – Fill Up Google Page One with Brand Name)
Supplier, Vendor, Service, and Software Links
Score High Authority Podcast Links Without Starting a Podcast

Chapter 5
Press Releases (Links + Leverage)

The Best PR Distribution Partner (Includes Business Insider)
How to Get Press Release Links That Are Direct Links (Not Trackable/Analytic Links)
PR = Use for Brand Authority – NOT for Exact-Match Link Building
How to Write a Press Release That Will Get Distribution on Major Websites
Winning Press Release Template (Write a PR in 15 Minutes)

Chapter 6
Linkable Content Assets

If You Build it (Content Asset) They (Links) Will Come
How to Hire Professional Writers (Stop Buying Low-Quality Content)
How to Write Content for Pre-Determined Link Targets
Why Infographics Are Still the Best Content Asset
Bonus: Direct Access to Top Infographic Designer ($100 Cost) That Top U.S. Agencies Use and Resell for $3,500

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