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Course Review: Sharon Gutierrez – Facebook Ads Visibility + Momentum

What You Get:Module 1:- Know your business- Understanding Your Audience- Setting Goals for ads- What can visibility get you?- Building momentum

Module 2:- Personal page versus business page- How to optimize social sites for branding and SEO- Setting clear call to action- How to track progress
Module 3:- Business manager introduction- Benefits of business manager- Setting up business manager- Instagram vs Facebook vs Audience network- Adding users to manager- Adding billing into to business manager- Beginner to advanced analytics
Module 4:- Ad fundamentals- Understanding captivating copy- Understanding quality graphics- Terms Of Service- 30 ways not to get your ad denied- What happens if your ad is denied- What makes an ad ‘good’, ‘better’, ‘best’
Module 5:- Understanding ad objectives- Split Testing for audiences- Four types of ads covered in this course: Retargeting, brand awareness, growth, traffic,
Module 6:- Complete walkthrough of a page growth ad, start to finish
Module 7:- Complete walkthrough of a traffic ad, start to finish
Module 8:- Complete walkthrough of a brand awareness ad, start to finish
Module 9:- Introduction to pixels- Installing a pixel- How to reach FB support- Complete walkthrough of a retargeting ad growth ad, start to finish
Module 10:- Congrats! You finished. now what?- Evaluating ad results- What a ‘funnel’ really is- The end of ‘bro’ marketing- Summary of advanced types of ads

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