If you’re new to digital marketing, it’s pretty easy to forget that behind clicks and conversion rates, there are real people.
Has this happened to you?
You visit a website to read a blog post
Multiple banners and popups suddenly cover your screen, offering you coupons for a product you’ve never heard of
You get annoyed, ignore them, continue reading, and leave without paying any attention to the ads
The digital marketer running those ads is probably wondering why no one is purchasing what he’s trying to sell.
You know the reason.
You didn’t come to the site to read some ads, you didn’t know the product being offered, and you certainly didn’t need a coupon for it.
If this was a real-life interaction, it would be like a stranger on the subway asking you if you want to get matching lower back tattoos.
Why am I telling you all of this?
Because creating an optimized sales funnel for your business – with your users in mind – is how you solve this problem (and how you stop yourself from being weird).
A sales funnel is a model for how to progressively build relationships with people that take them from complete strangers to advocates of your brand and product…
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