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Course Review: Russell Brunson – Traffic Secrets

How to Attract Your Dream Customers

  1. Your dream customer. Job #1 in generating traffic to your website or your funnel is to identify exactly who your dream customer is. Develop an avatar for that customer, and enter into the conversation that’s already going on in their mind. Once you clarify who your dream customer is, only then can you find where they hide, figure out what it will take to stop them in their tracks, and use messages they will relate to so you can get them into your funnel and ultimately onto your contact list. The key here is to access traffic you earn and traffic you buy via your “Dream 100” who already interact with your dream customers.
  2. Fill your funnels. Once you clarify where your customers are, you can then lead them into your funnel — like a modern version of the Pied Piper. You can leverage whatever platforms are in play at the moment to achieve that. For all of your efforts, focus on the key elements of Hook > Story > Offer. The principles are the same no matter what platforms you use. At the present time, the big platforms worth learning are Instagram, Facebook, Google, and YouTube, but there will be others that rise in the future. Create your own powerful version of the “Tonight Show” and use that to fuel all your traffic generation assets every week.
  3. Do some growth hacking. Create a “hub” — a home website for all your best stuff — which is so good others want to push traffic to it. If you can do that, you’ll be able to tap into other influencer’s distribution channels and grow your list exponentially fast. Create a bigger audience stream by using affiliates who will spend their own money promoting what you have to offer. Model what the most successful players are doing and you can scale your company forever. Be discoverable and worth following in the future and traffic won’t be an issue, or even something you have to pay for.

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