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Course Review: Mojca Zove – The Science of Facebook Ads Professional

Mojca Zove – The Science of Facebook Ads Professional

INTRODUCING: The Science of Facebook Ads
Learn how to consistently generate leads and sales with Facebook Ads After years of successfully developing, implementing, and optimizing Facebook Advertising Campaigns for clients that ranged from small to multimillion-dollar businesses, I finally decided to pack all that knowledge together and launch a comprehensive course that teaches everyone how to do it too. The Science of Facebook Ads is literally a step-by-step blueprint of a system that collectively generated several millions of dollars in revenue for my clients. You’ll get access to the knowledge I collected for years while helping 50+ different businesses grow. I’ll teach you what I’ve learned through thousands of experiments I’ve launched with my clients. And I’ll share all of that in-depth knowledge of Facebook ads with you in 40+ video lessons that contain 9+ hours of great content and multiple worksheets and libraries. You’ll learn everything about how to launch profitable Facebook Ad Campaigns, including how to:

Define your target audience and the exact strategy for reaching them
Determine tangible and reachable goals with The Backwards Method
Distribute your Advertising Budget across campaigns and audiences
Design an ad that attracts attention and communicates your brand
Optimize your campaigns using a result-based approach

The Science of Facebook Ads: Course Curriculum
The Science of Facebook Ads is a 45-lesson video course that contains 9+ hours of in-depth content, multiple worksheets and access to different libraries. Here’s exactly what you’re getting: 1. FOUNDATION

Setting Up Your Business Manager
Introduction To The Facebook Pixel
Facebook Page Basics
Facebook’s Advertising Policies

  1. FACEBOOK ADS FRAMEWORK
    Facebook Ads Hierarchy
    Orientation Practice
    Level 1: Campaign
    Level 2: Ad Set
    Level 3: Ad
  2. DEVELOPING YOUR FACEBOOK ADVERTISING STRATEGY
    It’s All About The Funnel
    Defining Your Goals: The Reverse Method
    The GAAA Principle
    Calculating Ideal Costs
    Technical Implementations
  3. TARGETING
    Introduction to Targeting
    Option 1: Custom Audiences
    Option 2: Lookalike Audiences
    Option 3: Saved Audiences
    Defining Your Target Audience
  4. FINALIZING YOUR FUNNEL
    Detailing Your Funnel
    Budget Planning
  5. GETTING CREATIVE
    The Secret To A Successful Copy
    Facebook Ad Design Principles
    Design Tools
    Designing The Ad
    Video Ads
  6. LAUNCHING YOUR CAMPAIGN
    Level 1: Campaign
    Level 2: Ad Set
    Level 3: Ad
    Celebration!
  7. POST LAUNCH
    Appealing to Facebook
    Observing the results – Setting Expectations
  8. DOCUMENTING YOUR WORK
    The Importance Of Documenting
    Tool Recommendations & Documentation Structure
  9. ANALYTICS – METRIC-BASED OPTIMIZATION
    Observing The Right Metrics
    Personalizing Your Presets
    Optimizing Your Ads With Facebook Breakdowns
    Advanced Optimization with Delivery Insights
  10. REPORTING
    Creative Reporting
    Using Campaign Tags And Filters
  11. TROUBLESHOOT
    Finding The Leaking Bucket
    Reach Problems
    SOS: Performance Dropping
  12. ANALYTICS – METRIC-BASED OPTIMIZATION
    Launching A/B Tests
    Scaling Your Facebook Ads Efforts
    Expanding Your Funnel
  13. DON’T STOP COMING SOON: Bonus Modules!

Download link will be provided once payment is made!

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