During our PHC – Elite strategy session this week, one of our members presented an issue that many agencies, consultants, and advertisers will be facing: How to prepare clients, who are unaware of the current landscape, for the impact of iOS 14 and a future of less tracking.
Long-time clients will expect results that are not only as good as last year but better.
That, of course, may not be realistic. We don’t know just how much the iOS 14 ATT prompt and the new advertising landscape will impact all businesses, but there are some specific steps we should take to set expectations and help them prepare.
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