Hard to find and one of Jay’s BEST courses!
This course sells for $3,500 and covers topics such as:- My life in marketing- Marginal net worth- Behind the Abraham mindset- Case histories to learn by- Unique selling propositions (USPs)- Using your customer file- Continuity in correspondence- Concentric circles- Ten biggest marketing mistakes every business is making- Sales analysis- Testing: the ultimate leverage-Two classic writings by the Pioneers of Scientific Advertising- Choosing marketing vehicles- Advertising strategies- Writing effective copy- 100 greatest headlines ever written- Hopkins in a nutshell
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