I’m an award-winning (aren’t we all) creative director/writer best known for writing the Twitter feed @leeclowsbeard. Over two decades of experience that actually matters, helping launch startups (brand voice, naming, brand platforms, etc.) and reinvigorating big brands. To the amazement of account service folks far and wide, clients love me.
I believe in fighting the proliferation of mediocrity. That there is no metric for blowing people’s minds. That making a logo 10% bigger won’t help a message that’s 50% irrelevant. That baby steps are for babies, not brands. That you can never become the person, agency or brand you wish to be by doing the type of work you wished you never had to do. And that failure hurts less than regret.
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