The digital customer shopping online used to be classified within businesses as the lowest probability lead within a small likelihood of converting. Today we know that customers spend more time shopping and researching online that ever before. Studies show that the average consumer researches online for 11 hours before making a significant purchase. This means the cultivation of a sales opportunity coming through a website is more vital now than ever. But how does this customer want to be handled? What needs to come from this inquiry and what can a sales person do to dramatically increase conversion rates to appointments that convert to deals?
The Internet Lead Response course will help your team understand the online customer, how they are different, and what must happen in order to convert this opportunity to a sale. Most importantly, your team must know what mistakes to avoid on this lead that will immediately turn off the customer and actually move you further from the sale.
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