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Course Review: High Income Copywriting – The Comprehensive Guide To C…n Print by Dan Lok

What is Copywriting?
Copywriting is closing in print, which essentially means to use written words to generate leads
and sales. It is a high income skill, used often by introverts, to start and enhance or extend a
relationship with a customer that includes salesmanship in print.
Its primary purpose is to sell, so to be a good copywriter, you need to have an understanding
of sales, marketing and human psychology.
Copywriting is broadly used for landing pages, direct mail campaigns, sales pages, printed
advertising, infomercials, social media pages, and e-commerce platforms.
Why is copywriting important? How does it relate to making money?
Think about copywriting as more than just the words on a web page. Every email you send
out, every web page that you create, every social media post that you publish, every
infomercial that you see and even a video sales letter (VSL) is all copywriting. Anything that is
involved with closing using the written word on a very massive scale is copywriting.

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