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Course Review: Frank Kern – Intent Based Branding 2019

That was very carefully created to actually deliver value and to “warm you up” for an eventual pitch.Then you saw a really soft “pitch” to become a client.And here you are.We’ll create the same experience for your prospects.Here’s how.Step 1: WHAT TO SAY.Before any content is created, my team and I work with you personally to craft the perfect message and the perfect angle to be the most magnetic to your target market.In other words, we tell you exactly what to say and how to say it in order to cause people to know, like, and trust your brand.We don’t put words in your mouth or make you follow a script or anything “canned”.Instead, we give you the overall theme of your core messages. Then we give you a framework to follow, and then you get your message out of your head and in front of your market.Step 2: THE OFFERSEvery piece of content needs to include some kind of a call to action …also known as an offer.After all …think of who’s going to be consuming your stuff.These are the people who have grown to know, like, and trust you as a result of your content.And of course, these are the very best possible prospects because you’ve already built a bond with them.They already know you.They already like you.They already trust you.And chances are, they already want what you’re selling.So now it’s time to sell it.But There’s A CatchHere it is:You can’t just throw any old sales pitch in front of them and expect it to work …even though they already know, like, and trust you.If you do it wrong, you’ll break that bond …and all your hard work will go down the drain.But if you do it right, you’ll be able to make offers to your bonded prospects repeatedly …without sacrificing the relationship.And the best part is you’ll see better conversions when you do.So that’s what we do in step two.We help you craft the offers that bring in sales.Step 3: THE TRAFFIC The content and offers you create will be specifically designed to do two things:Maintain the relationship you already have with people who follow you.Turn complete strangers into raving fans and customers, quickly.That second part is where most people drop the ball.They think you can just make a bunch of posts and the money will come.It won’t.You to really scale and grow your business, need to use the content and offers we make for you as ads.This is really the secret sauce.The idea is that when you do this, you’ll get to the point where the advertising itself is profitable …and you’re essentially getting paid to build your brand.This just lets you grow the brand bigger and faster than ever.But you can’t do it without the traffic strategy.That’s why we run all of your campaigns FOR you.There’s an art and a science to it …and we’ve mastered it.My sole desire is to make sure this is literally the single most profitable investment you’ve ever made in your business, period.And we’ll work tirelessly to make that happen.Here’s how to get started.This service starts at $2,500 per month and even though it’s not expensive, it’s definitely not for everybody.It’s only for people who have a business up and running already. You must be actively selling stuff. And you must be willing to advertise.So you’ve got an existing business and a sales process that works, we can create campaigns that bring you raving fan customers in droves.Oh …and if you’re interested, keep your money.I don’t want you to pay me a dime until you and I are both 100% certain this is the best thing for you to do right now.And there’s no way either one of us can really know that unless we talk and get to know each other.So if you’re interested, let’s set up a time to talk ASAP.I’ll answer any questions you have, and I’ll ask you a few myself.And if we both decide we’re a good fit, then we can move forward.And if we don’t, that’s fine. If you’re happy, I’m happy. It really is that simple.

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