A DEPRESSED ECONOMY OR PERSONAL BUSINESS DOWNTURN REQUIRES THAT YOU RELINQUISH ANY RESTRICTIONS ABOUT YOUR “IDEAL” OR PREFERRED CUSTOMER. LEARN HOW TO MARKET DURING A RECESSION.
This isn’t a time to be selective with your criteria; you may have to break some of your previous rules for those with whom you do business. Learn how to market during a recession.
For instance, let’s say you normally only have Fortune500 companies as clients. You may want to consider taking on assignments from smaller firms as well since you need to adopt an appropriate game plan to ensure that you advance and conquer when things are tight.
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