The Truth Is…Pretty Websites Don’t Sell Things.
We see it all the time.
Brands spend tens of thousands of dollars to outside vendors for a brand-new, state-of-the-art website.
They invest their time and money into their own corner of the internet to attract potential customers and once the pomp and circumstance of launching the new website are through, they realize it’s not working.
It’s not converting visitors into leads, leads into customers, or customers into advocates.
The fact is, pretty websites don’t sell things.
These brands have made the same critical mistakes that thousands of other companies make every day.
They fail to focus on the aspects of their offer that will help people survive and thrive…
They make their customers do the leg work to decide whether the product is a natural fit…
And they haven’t learned this simple lesson…
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