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Course Review: Dan Kennedy – The Business Of Copywriting

ARE YOU READY TO LEAP UP TO THE BIG LEAGUES?

What’s holding you back?

What excuses do you give for not being a more successful freelancer? Not enough time. Not enough skill. People don’t appreciate your genius. You’re still developing your talent.

Whatever the excuses, if you’re ready to stow them, and move on to big league success, then Dan Kennedy is ready to lead the way.

You see, it’s not about talent. Or skill. Or time.

FREELANCE SUCCESS IS ABOUT BUSINESS … SPECIFICALLY HOW YOU RUN YOUR BUSINESS.
If you are content with an ordinary, ‘small-time’ copywriting career, getting and doing jobs, and being paid by the job, and worrying and hustling over the next job, this isn’t for you.

BUT, IF YOU ARE READY TO RAPIDLY TRANSITION TO THE BIG LEAGUES … .AND ARE READY TO EMBRACE THIS AS A BUSINESS … then Dan Kennedy’s Copywriting Business Academy is just what you need.

In this hard-hitting program, you’ll learn …

How to develop a BUSINESS around your copywriting skill … not a job, not a project, not a career … a BUSINESS.
A clear path to landing more clients, better clients, and bigger fees.
How to re-conceptualize what you do so that you attract success with less resistance than ever before.
How to go beyond copywriting to create winning strategies for your clients … when you do this is when you start commanding those unbelievable royalty checks you hear about A-list copywriters receiving.
How to find the Good-Enough spot in everything you do so that you are maximizing results and returns for your effort.
Different ways you can get paid and the benefits to each.
3 keys to gaining acceptance and payment from clients for the suggestions you make.
And so much more!
Go from “freelance writer for hire!” to a solid, lucrative copywriting business.

If you’ve ever wondered why your success as a copywriter hasn’t reached the levels you want, chances are you aren’t treating like a business. Now you can change all that with the proven strategies delivered to you in Dan Kennedy’s Business of Copywriting Academy.

The simplest formula ever devised for attracting giant floods of leads from your advertising — just 3 steps!
15 “components” to mix n’ match, in putting together direct-mail packages that involve the recipient and virtually compel response.
5 formulas that speed up copywriting — no matter how skilled or unskilled you are, how quick or slow, how experienced or inexperienced, you’ll get great ad copy or sales letters done much, much quicker with these formulas (see Josh Bezoni’s comment in the enclosed green folder).
Discover the sales-boosting difference between “credibility” versus “believability”…..why and how to use both.

  1. 15 quick ‘n dirty ways to create a powerful headline, fast!
    9 “E-FACTORS” (emotional triggers) ….the more you hit, the better your response…..use this little checklist every time.
    9 ways to use the “P.S.” in a sales letter to increase response, push “think-it-overs” into action.
  2. ONE THING you must do, ONE LIST you must make BEFORE you write even one word of copy…..this guarantees better results and speeds up the task!
    5 special techniques for selling repeatedly to the same customers!
    6 “secret reference tools” used by most master copywriters, easily accessible to you — to speed the process, make getting great copy on paper much, much easier!
    4 “mind power techniques” used by top copywriters to focus their thinking, improve concentration, even let the subconscious mind write powerful copy while you sleep!
    5 quick-fixes for “writer’s block”, to get started immediately, to get the process rolling, to get words on paper, to break through the dam and get a stream of great ideas flowing.
    7 “shortcuts” you can use to keep churning out great ads, letters, brochures, flyers, postcards, Web site copy, etc. for your product or service as if you had a whole idea factory working for you!
    7 ways to “test copy” — without spending a dime…..unearth its flaws and fix ’em fast!
    4 quick ways to gather information and “raw material” from which you can build the most powerful sales message possible.
    Yes, we all know that “bonuses” can and do drive sales — but here are the 4 key decisions to make about bonuses and the 4 best ways to get maximum sales and response increases with bonuses!
    10 of Dan’s best methods for “presenting price”… in fact, everything you need to know and consider about “price”.
    13 strategies for turning up the heat… reating a white-hot urgency in the reader’s mind so he responds immediately (if not sooner!).
    A checklist of “cosmetic gimmicks” to increase the “readability” of ads and letters, to pull the reader in, to keep him involved, to build “buying momentum”.
    13 ways to prove your case and erase all doubt, skepticism, fear and hesitation, create instant unshakeable trust, reassure the prospect so he responds without a second’s delay.
    Shortcuts, shortcuts and more shortcuts: Dan shows you how to write more powerful, profit-producing copy than most top pro’s can, at twice the speed most pro’s can write!

Download link will be provided once payment is made!

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