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Course Review: Charm Offensive – Always Be Winning

Learn How To:

  • Build a social media presence that gives you credibility
  • Develop a compelling offering
  • Find your customers online and their contact information
  • Effectively pitch through cold email, direct mail and LinkedIn
  • How to build and manage your sales pipeline, ensuring you have a regular flow of new clients
  • Invite yourself on podcasts and book speaking engagements
  • Get the attention of busy journalists and influencers and get them to cover you
  • How to impress your prospects on sales calls and in sales meetings
  • How to build proposals that separate you from your competitors
  • How to give yourself the best chance of closing new deals

You too can get leads on command.
There’s plenty of ways of attracting clients. Facebook Ads. PPC. Inbound marketing. Partner marketing. Networking. They all have their place.
But being able to open opportunities cold on command is possibly the most useful weapon you can have. It costs nothing. It puts you in control. You get to target the exact types of client you want to win. When you get good at it, you can predictably book sales calls whenever you want.

That is an amazing place to be.
Cold pitching has a bad rap. There’s good reason for this. Most people suck at it. Most people don’t get results. So they give up. Or they don’t even try.
Cold pitching led to me getting a meeting with the Marketing Director at Hewlett Packard, Symantec, Cisco, RedBull, Pepsi and countless other global brands.
Prospects are inundated with terrible cold emails, approaches on social media and annoying cold calls. You have to stand out to get attention.

This is what I can teach you.
You can have a diary filled with sales meetings.
Not just that, you can book yourself onto podcasts, get journalists to write about your business, get your content published in authoritative publications and much more.
If you can get someone to respond to your cold emails, letters or messages, many doors open for you. “That would be nice” becomes “I can make that happen.”
That’s an amazing place to be.
I want to help you get there.

Who Am I and Why Should You Listen to Me?
Please allow me to introduce myself. I’m Jon Buchan. I specialise in developing creative b2b sales campaigns that deliver results. I also head up a Facebook group dedicated to my unique approach to new business called Charm Offensive.

Announcing “Always Be Winning”
Subject 1: Your Pitch To The World (2 Modules)
The first part is about crafting your story, your pitch and your offering.
It is not about building a website, growing a social media following or about building an email list. This course will show you how to succeed without needing those!

  • Develop an offering that’s compelling and specific
  • Find out who your ideal clients are
  • Write the perfect story that endears you to your prospects
  • Craft a succinct one line pitch that will intrigue your prospects
  • Create a LinkedIn profile that gets attention and builds credibility and interest

Subject 2: Find Your Ideal Customers And Start A Conversation With Them (3 Modules)

  • Find your ideal clients online and get their contact details.
  • How to write compelling copy for your cold approaches through cold email, direct mail and LinkedIn.
  • This won’t be a generic, boring approach that gets ignored.
  • I’ll show you how to do it the “Charm Offensive” way – an approach that cuts through the noise and gets your target customers to actually respond and want to talk to you
  • How to go the extra mile for when you want to get the attention of your dream clients.
  • How to manage the whole process so you build opportunities for yourself right now – and in the coming weeks, months and years.

Download link will be provided once payment is made!

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