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Course Review: Bob Serling – Million Dollar Ads – How To Write Sales Letters, Web Marketing Pieces

Don’t risk another dime on ineffective
marketing. Creating powerful marketing
pieces is simple when you team up with
23 of the most sought-after copywriters
and marketing experts in the world
and discover…

How To Write Million Dollar Ads,
Sales Letters, And Web Marketing Pieces

Dear Friend,

Does every ad, sales letter, and web marketing piece you create produce the results you’re really after? Are they as profitable as you’d like them to be?

Even if your ads and sales letters are doing alright… even if you’re squeezing out a few sales on the Internet… wouldn’t you like to increase your results by as much as 9 times?

As spectacular as this might sound, one of my clients did just that. Using what I’m about to show you, he increased his profits by 917% (it’s all documented later in this letter). And many more of my clients
increased their profits by 300% or more.

How did they achieve such stellar results? Actually, the answer is quite simple. If you want to improve your sales and profits exponentially, the secret to doing it is:

More powerful concepts and copy
It’s just that simple. Look, I don’t care how great your product is, how attractive your art work may be, what list you’re using, how inexpensively you can reach thousands of prospects on the web, or how unique any other component of your advertising might be.

The bottom line is this: if you don’t do an exceptional job of motivating your prospects to take immediate action… if you bore them for one second… if you confuse them… or don’t do the strongest job possible of closing them once you have their

attention…
You’re cheating yourself out of all the profits you could potentially be earning!

I’m sure you know from experience that this is absolutely true. Haven’t you run an ad or mailed a sales letter you were sure would sell like crazy – only to have it fail dismally?

I know this painful outcome is all too familiar. Because a full 90% of my clients tell me they’ve been through this.

Hold on. Maybe you’re thinking, “So what. This doesn’t really apply to me. I do most of my marketing on the Internet. And since it doesn’t cost me anything to advertise, everything I make is pure profit”.

Unfortunately, that kind of mushy thinking is killing your sales. While it’s true that it doesn’t cost much to market on the Internet, the real problem is the competition for customers is staggering.

Right now, there are over 320 million web sites on the Internet! Which means you’re in an all out war for “share of mind”. Just getting people to discover your web site, much less pay any real attention to it, is an enormous challenge.

Bottom line, ask yourself this question: “If Internet marketing costs so little, how come I’m not making more money with my web marketing?” Because I know from what my clients tell me that the vast majority of people marketing on the Internet are getting lukewarm results at best.

In addition to reporting poor response and results with their online and offline marketing, my clients also tell me they wish they were much better copywriters. Or they knew more about how to effectively judge and improve the copy they get from their copywriters.

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