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Course Review: Andre Chaperon – Sphere of Influence

SOI (Sphere of Influence) is for people:

Who believe that reaching the best people (for a solution that only they can uniquely provide), and ignoring everyone else, is the key to serving and mattering in a world of noise and distractions…
Who believe that marketing that’s led with empathy, is better than marketing that’s led with the “latest” sexy sales/launch/conversion (whatever) sexy tactic…
Who care about being the fiduciary for their peeps (even before money has ever changed hands), instead of seeing them as commodities…
Who believe marketing is less about promotion and coercion, and more about reaching out to people and helping them to solve problems…
Who believe that marketing is where we began our journey towards understanding what people need and want…

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