Shawn and I had been discussing the idea of this course since October 2018. “You create the course,” I said, “and I’ll publish it under our TLB-brand.”
This was initially over email. Shawn’s response was almost immediate — an enthusiastic, “yes!”
But months went by without any real progress. When I finally checked in for a status report, Shawn explained his resistance:
“You’ve set the bar impossibly high with SOI & ARM,” he said, “ARM redefined email marketing — it’s the gold standard. SOI did the same — how the hell am I supposed to live up to that?!”
[Several months later.]
Shawn emails me:
“I shared some of my ideas about paid traffic with Todd Brown’s Top One mastermind…”
The bugger likes to open loop me. So I replied, “…and?”
“I won the Million Dollar Power Hour for best marketing idea. I’m starting to feel pretty good about this.”
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